Completion Date: 2008
Location: Red Deer, Alberta
Size: 635,000 sq. ft.
Awards: International Council of Shopping Centres 2008 Maple Leaf Gold Award

Located in Red Deer Alberta, Bower Place is a regional shopping centre strategically situated along a major transit corridor. Acting as Prime Consultant for the existing mall’s revitalization, PETROFF undertook the role as design lead and led the consultant team through a complex four phase, five year renovation process which included: relocation of food court to a new unique 600-seat eatery, new reconfigured mall with raised store fronts and skylights, new renovated centre court, new upgraded mall entrances and expansion to accommodate 50 relocated tenant spaces and 25 new retail spaces.  Throughout the renovated mall and mall expansion a new interior finishes pallet was introduced including new flooring, upgraded ceiling treatments and mall furniture-scape.  The new design transforms Bower place into a brighter, more inviting social gathering place that is not only a great place to shop but a venue to celebrate the visual arts with a focus on Albertan Heritage. Custom visual displays were incorporated into the mall design through an integrated art strategy developed by PETROFF. The result is a unique mix of shopping and artwork that provides a unique regionally inspired guest experience.