Decathlon Program

Location: Various Locations across Canada

The Decathlon brand celebrates individuality and the culture of all indoor and seasonal outdoor sports. In expanding across the Canadian Market, Decathlon Canada needed to translate its European Decathlon store concept into new store designs that reinforce it’s iconic brand with local contextual and cultural sensitivities. Petroff was retained to collaborate with the Decathlon team to support and implement architectural design and planning programs for several stores across Ontario. At each location the store design concept was effectively tailored and efficiently implemented while accommodating the nuances of local developmental approval processes.